Search engine marketing has been growing at a fast pace, currently taking up 34 percent of the average online marketing budget. Search revenues totaled $5.75 billion in 2005 and are projected to reach $11 billion in 2010 (SEMPO).
Pay Per Click (PPC) search spending is increasing faster than other marketing channels online, accounting for over 80 percent of search marketing revenues last year. Search text ads generated over $4 billion last year and could double this year. It is no wonder that marketers look for guidance on budgeting.
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