Why use pay per click advertising?

Over the past few years the use of web advertising, selling and buying has increased dramatically. On search engines, such as Google and Yahoo, hundreds of thousands of sites can come up for any number of keywords. For instance, if a company is small with only one website, the probability of it becoming popular without the use of pay per click advertising is slim. PPC advertising lets companies of all sizes become known to the public through the use of a few keywords. In this way, the company gains business and reputation through the use of pay per click advertising.